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  • Follow your heart and let it sway.
    The sparkling light swaying in the wind takes your mind on an imaginary journey.
    A self that I have never seen before, reflected in the gap between countless colors.
    Transforming imagination into form.
    I will live as my beloved self.
Follow your heart and let it sway.
The sparkling light swaying in the wind takes your mind on an imaginary journey.
A self that I have never seen before, reflected in the gap between countless colors.
Transforming imagination into form.
I will live as my beloved self.

BRAND PHILOSOPHY

INSTANT ICON is a product brand born from the voices of hair stylists based in London.
In addition to the functionality recognized by hair care professionals, the product's appeal lies in its quality that can only be achieved in Japan, its versatile expressiveness that allows you to achieve your desired style, and its sophisticated design that resonates across borders and genders.

We are committed to delivering only products that are easy to use for everyone and are good for hair. Manufacturing without compromise does not create waste such as excess inventory. Products whose packaging has been damaged during the manufacturing process are used for salon use or as testers.
By minimizing loss, we create a sustainable cycle.

The theme of the product design is "bringing art pieces closer to you."
The designs created in collaboration with young artists and designers have a unique artistic quality.
Based on our brand spirit of connecting with a diverse world, we work together with people with various personalities and talents in the development and provision of our own products.

LOGO HISTORY

instant iconロゴ

INSTANT ICON

A ``mirror'' that does not have a fixed shape is a mirror that constantly changes its outline, freely changing, and expressing a myriad of ``selves.'' Today, what kind of self do we see reflected in the mirror?

I meet a new me every day.

Each mirror has its own unique shape, and the more it unfolds, the more diverse visuals are created. It means "to change freely and express one's individuality in countless ways."

I imagine myself facing myself and exploring my potential and what I want to become.